They are creamy, shiny with a new permanent formula and a silky and soft finish that will give you an explosion of color wherever you go. What you were looking for !!! Plus they smell great. Try one and you will start collecting them all! It is one of our favorites and also one of yours. The SHINE PERMANENT Lipstick is probably one of DDONNA's favorite lipsticks. For its creamy and velvety texture that leaves a shiny finish and high coverage on your lips. The explosion of colors available! You have 12 different shades to choose from.