How have we achieved it? - Extensive research to create the perfect range of shades for all skin types - Exclusive advice from the best makeup experts - Extensive testing conducted in real life conditions, on real women We have found that the right balance of tone and texture is necessary for the foundation to adapt perfectly to each skin type. We obsessively focus on custom pigment levels to capture the most true-to-life shades with a smooth, matte finish that's just perfect...not too matte, not too shimmery. The result? A long-wearing, comfortable formula that allows skin to look like skin.